Fosters gets a "new look"
After many successful years, the Fosters logo has now been updated to bring us up-to-date with changing customer trends and expectations. We have maintained the horses as a symbol of our heritage but have introduced a new colour scheme and increased the presence of the Fosters brand name.
You will already see the new logo on some of our recently launched products. Our unique Fosters tray cakes are packed with fruit and are beautifully presented in wooden trays which can be reused at home for baking. [Picture of the tray cakes] We have also introduced the new look to our range of sugar bars which have been significantly improved in terms of taste and visual appeal. These products also free from artificial colours and flavours.
Initial feedback to the new Fosters branding from our retail and end-user customers has been extremely positive and we look forward to rolling out the new logo across our Fosters product range.
GLEE 20th - 22nd September 2009
Foster’s Traditional Foods will be attending GLEE this year between 20th – 22nd September at NEC Birmingham. Should you wish to arrange a meeting with one of the representatives whilst you are there, please do not hesitate to contact us on 01858 438000.
BREAKING NEWS!
Look out for products which feature the new look Fosters brand!
We will be reviewing our entire range over the next few months and have had fantastic feedback on the new packaging and labels that have been introduced so far. In August we are launching a number of brand new products – Fosters oatcakes, Foster kiln jars and Fosters marshallows will all be available in the new Fosters branding. See “New Products” for more details!
Who's New?
We have welcomed a further three employees to the Group in recent weeks, one into a brand new role and two replacing colleagues who have moved on to pastures new.
Coming into a new position within the Finance Team as Credit Control Administrator is Julie Bedder. Having taken a break for international travel, Julie is now looking to resume her career in finance.
Two new members to the Customer Service Team are Laura Nibloe and Shirley Jones who join as Receptionist and Customer Service Administrator respectively. Previously a student of art and design, Laura successfully designed a fabric which was made up and sold through a national clothing chain. Shirley comes to us with several years experience in customer service, both in the public and private sector.
We welcome all our new colleagues and look forward to working with them.
